Driving brand and digital transformation that brings clarity to complex organizations.
Impact:
$1.9M validated sales
opportunities driven by high-performing digital campaigns
$750K in projected savings from retiring legacy digital systems and consolidating vendor spend
2× educator outreach
during a milestone campaign for a national nonprofit in the adolescent learner space
15+ years
of building strong brand experiences across healthcare, education, and nonprofit sectors
5M students served by a digital textbook platform whose launch I supported with high-velocity creative direction
What I help organizations navigate:
Digital transformation
Brand evolution
Website and content modernization
Organizational alignment and adoption
Scalable systems for growth
Brand Systems
BRAND STYLE GUIDE, HOLOGIC
ACQUISITION REBRAND, ABBOTT
BUSINESS BRANDING, CRISTA CRAFT
Environmental branding, Outward Bound
Anniversary campaign, Facing History Foundation
Usability upgrade, Global Women's Health Index
Environmental branding, Facing HIstory Foundation
Environmental branding, Cengage Learning
Product launch, Cengage Learning
Classroom photoshoot, Facing History Foundation
